Recruitment Marketing: Attract the Fresh Talent
The Significance of Hiring Fresh Talent
Hiring fresh talent for your company is highly significant for the future of the company. No matter the size and scope of the company, it needs to find the right people with the appropriate skillset and quality. These people are necessary for the growth of the company. When a company succeeds in finding the best candidates, then they must motivate them and provide them with incentives so that they will enjoy working there.
But, first, how are you going to attract the top recruits? It starts with listening and creating a workable recruitment marketing strategy.
Recruitment marketing has changed and the trivial methods of recruiting don’t seem to work. There are many business leaders who are of the view that hiring is their biggest concern. This is the reason why implementing strategies for acquiring top talent is a really important thing now.
It is no longer the headache of HR, now the acquisition of recruiting the best and brightest candidates has also become a priority for business as a whole.
Change in Recruitment Processes
The times have changed and the internet is actually making things more fun, yet challenging to benchmark your progress against competitors. Whenever someone is seeking a job, he or she will Google it and save themselves a lot of hassle.
Googling for jobs is fast, convenient, and thorough. For example, by using Google, a person will be able to know about the workplace, available positions, and salary information.
So recruiters must begin thinking like creative marketers to attract the top talent towards their brand. They have to learn how Google shows and prioritizes available jobs in the search and how can they come to the top spot for targeted keywords? The recruitment game has changed. The credit goes to Google. Many companies are quickly adapting to this new way and really playing their part as recruitment marketers too.
Recruitment Marketing – Beating Competitors in Talent Acquisition
If other companies are desiring the same candidate, how will you use brand marketing to attract and win them over your competitor? A company can focus on assuring an outstanding candidate experience and implement key performance metrics. By employing different marketing strategies, such as video job ads, landing pages and perfecting your job descriptions, your company can build relationships with the idea candidate, increasing the quality of applicants you receive.
Using the inbound marketing approach will help you connect with the talented job seekers and begin engaging them with your company network.
The talent acquisition is more like science now. To come up with a working strategy, carefully planned branding and recruitment marketing practices must be in use. Creating some compelling content is key to adding interest to the job descriptions. It is a great idea to consult with the marketing team for the purpose using their marketing skills to come up with a proper plan of action when creating recruitment marketing collateral.
Now, is the recruitment marketing practices working or not? Take the next step and use analytics to see what others are saying about you and gauge your recruitment progress in comparison to your competitor. Take a deep dive into your talent competitors to understand how competitive your employer brand is today. Also, begin using your data analytics team to help you quantify your findings into a single score. Your data analytics team can collect all available data points, discover patterns to help you create a valuable report full of insights and recommendations regarding your talent recruitment performance. Happy recruiting!
