Are Celebrity Endorsements a Positive Marketing Strategy?
Celebrity endorsements are used by countless businesses of all shapes and sizes as a marketing strategy. While some critics state that they have little positive impact on business sales, others assert that by using them, you can really benefit your business in countless of ways.
Listed below are three ways that celebrity endorsements can be used as a positive marketing strategy:
1. Enhance Credibility
By choosing the right celebrity you can really enhance the credibility of your business. Many businesses choose niche celebrities to endorse their products or services. For example fitness Start-up Company, dietbet, chose author and founder of ‘Fit2Fat2Fit’ Drew Manning to endorse their company. As a fitness instructor, he is an incredibly inspirational fitness trainer who has inspired millions of people to get fit and lose weight. By choosing him to endorse dietbet, people took dietbet more seriously, and the company experienced unprecedented growth as a result.
2. Boost Brand Awareness
Since celebrities are excellent at networking, they are therefore great at boosting brand awareness. They turn up at premieres, exclusive events and awards ceremonies, giving your brand ultimate exposure as their pictures are taken and spread across magazines, newspapers and the internet.
In this respect, choosing a celebrity to endorse your products could be great for brand awareness. For example if you design and sell handbags and a celebrity is seen carrying one of your brands, people will want to know more about the bag and the brand. Before you know it, people will be tweeting about ‘the look’ of the celebrity, and asking questions about the designer of the bag. This can quickly generate huge hype about your brand, attracting more and more customers and boosting sales.
3. Add PR Value
Finally, celebrity endorsements can be used as a promotional tool by quickly attracting the attention of bloggers and reporters. When you get a celebrity to talk positively about your product, this quickly creates plenty of attention from the media, generating articles, blog posts and videos about that celebrity and your company. Without that celebrity push, you run the risk of keeping your company away from the limelight and losing out on hugely profitable sales.
Closing Thoughts on Celeb Endorsement
If used appropriately, celebrity endorsements can create an excellent and highly effective marketing strategy. That being said, the right celebrity must be selected who is passionate about your brand and will positively endorse your product.
